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Social Media Image Sizes: A Comprehensive Business Resource

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Social Media May 29, 2023

Social Media Image Sizes: A Comprehensive Business Resource

 

Social media platforms have become vital marketing channels for businesses, especially in the hectic business world of British Columbia! One key aspect of creating visually appealing and professional social media profiles is understanding the appropriate image sizes for each platform.

 

This SLBC resource will provide you with an overview of recommended image sizes for popular social media platforms, ensuring your visuals appear crisp, well-composed, and optimized for maximum impact. A quick tip: Canva has a resizing tool you can learn more about here. You got this! 

 

 

Facebook:

  • Profile Picture: 180 x 180 pixels (Displays as 170 x 170 pixels on desktop and 128 x 128 pixels on smartphones).
  • Cover Photo: 820 x 312 pixels (Displays as 640 x 360 pixels on smartphones).
  • Shared Image: 1200 x 630 pixels (Recommended aspect ratio: 1.91:1).
  • Shared Link: 1200 x 627 pixels (Recommended aspect ratio: 1.91:1).

Instagram:

  • Profile Picture: 110 x 110 pixels.
  • Square Image: 1080 x 1080 pixels (Instagram scales down to 612 x 612 pixels).
  • Landscape Image: 1080 x 608 pixels (Recommended aspect ratio: 1.91:1).
  • Vertical Image: 1080 x 1350 pixels (Recommended aspect ratio: 4:5).

Twitter:

  • Profile Picture: 400 x 400 pixels (Displays as 200 x 200 pixels).
  • Header Image: 1500 x 500 pixels.
  • Shared Image: 1200 x 675 pixels (Recommended aspect ratio: 16:9).
  • Shared Link: 1200 x 628 pixels (Recommended aspect ratio: 1.91:1).

LinkedIn:

  • Profile Picture: 400 x 400 pixels (Displays as 200 x 200 pixels).
  • Background Image: 1584 x 396 pixels.
  • Shared Image: 1200 x 628 pixels (Recommended aspect ratio: 1.91:1).
  • Shared Link: 1200 x 628 pixels (Recommended aspect ratio: 1.91:1).

Pinterest:

  • Profile Picture: 165 x 165 pixels.
  • Pin Image: 1000 x 1500 pixels (Recommended aspect ratio: 2:3 or 1:2.8).
  • Board Cover Image: 222 x 150 pixels.

YouTube:

  • Channel Cover Photo: 2560 x 1440 pixels (Recommended aspect ratio: 16:9).
  • Video Thumbnail: 1280 x 720 pixels (Minimum width: 640 pixels).

TikTok:

  • Profile Picture: 200 x 200 pixels.
  • Video Post: 1080 x 1920 pixels (Recommended aspect ratio: 9:16).

 

Action Steps for Your Social Media Images:

  1. Use high-quality images: Ensure your visuals are clear, properly lit, and visually appealing to capture attention.
  2. Follow recommended aspect ratios: Stick to the suggested ratios to prevent image distortion or cropping on different devices.
  3. Optimize for mobile: With the majority of social media users accessing platforms through smartphones, prioritize mobile-friendly images.
  4. Stay updated: Social media platforms often update their image size guidelines, so regularly check for any changes and adapt accordingly.
  5. Use image editing tools: Utilize image editing software or online tools to resize, crop, and optimize images for specific social media platforms.
  6. Test and analyze: Experiment with different image sizes and formats to see what resonates best with your audience, and analyze engagement metrics to make data-driven decisions.

 

As usual, feel free to tag @supportlocal.bc on social media and we will always do our best to engage. Let us know what you’d like to learn about next!