Group Advertising Program
Introducing the Support Local BC
Group Advertising Program
In the September 2023 survey we sent to participating businesses, over half of respondents indicated that marketing and advertising are one of their most significant struggles.
We have a solution! Let’s work together to market the Support Local BC program as well as individual participating businesses. We’re calling it the Group Advertising Program.
The Support Local BC Group Advertising Program is a collaborative sharing of an advertising budget, strategically designed to empower small businesses, foster stronger relationships, optimize marketing efforts, and collectively thrive in the challenging landscape of traditional and digital marketing.
Our plan is to launch the program by 1 October 2023.
When we work together and pool our resources, we can compete on a larger stage and make great things happen.
How does it work?
On average, small businesses in BC allocate between $1,000 and $10,000 per month for marketing and advertising. Here’s how our program works:
With our program, each participating Support Local BC Business contributes just $50 monthly to a Group Advertising Budget.
This pooled budget is then strategically utilized for a variety of “clicks and mortar” advertising solutions, including billboards, radio, television, targeted digital advertising, SEO, Social Media, and the Support Local BC Profile Pages and Consumer App
Join the program for just $50/month
Interested in participating?
Sign up today. Keep an eye out for an email with more information
This program empowers small businesses to compete with larger retailers by leveraging a shared advertising budget. It helps build stronger relationships and collectively thrive in the digital marketing landscape.
Each participating Support Local BC Business contributes $50 per month to the Group Advertising Budget.
The budget is strategically used for various advertising solutions including billboards, radio, television, targeted digital advertising, SEO, social media, and the Support Local BC profiles and our consumer app.
By pooling resources, businesses can access a larger budget, allowing for more extensive and impactful advertising campaigns.
Initially, the program aims to create a marketing ad budget of over $50,000 per month for participants, with plans to grow it to over $100,000 per month for the group.
With any marketing tactics, it takes at least 6 months of concerted effort to see results. For that reason, we are asking businesses to sign up for at least 6 months so we can refine our approach and make sure we are reaching the best audience.