Support Local BC presents: Grow Your Business Online

At Support Local BC, we’re committed to providing small businesses with every opportunity to thrive in today’s rapidly changing digital marketplace. In order to remain competitive, businesses must adapt to evolving audiences, a heavier emphasis on marketing, and an expectation to be readily available at any moment.

The Sales Funnel- Then vs. Now

One could argue that nothing is more important to a small business than customer acquisition. In order to bring a new business to life, there’s a great need for bringing awareness to new leads about your brand, your product and/or services, and leading them through the sales funnel to create successful conversions. Traditionally, this was accomplished through cold calls, flyers, direct mail, and other forms of paper advertisement. This strategy was focused on mass communication, and lacked focus on reaching the right audiences which would generate a higher conversion rate and ROI.

There’s a reason why these traditional forms of marketing have become outdated: the modern customer has different needs and expectations, which requires a shift in business mindset. Rather than casting the biggest net and hoping to catch some fish, successful businesses recognize that specialized tools increase their likelihood of not only catching some fish, but retaining the best fishing location, the most profitable fish to catch, and finding the bait needed to attract a larger array of fish.

Many small businesses find the idea of a specialized marketing strategy overwhelming, or think that they don’t have the bandwidth to invest into their digital presence, but the truth is that without these tools, they can’t obtain the level of growth necessary to sustain and expand their business objectives. Or worse yet, to continue doing business at all.

There’s Always Room for Growth

There are many tools created to match modern consumers’ demand for information, communication, and customization. With a membership to Support Local BC, we can equip your business with these tools, as well as provide services to implement them successfully.

The first step; creating a Digital Presence.